Creating More Effective Donation Forms

A global story from the 1990s. How learnings from the Adult Entertainment Industry, Meeting Consumer Expectations, and Next Gen Tech can get us there.

NGOs around the world have been taking donations online since the 1990s. This hands-on workshop will give social impact fundraisers a chance to learn, and adopt, the proven, practical ways to improve their donation forms – and raise more money. You’ll walk through proven techniques from the NGO and commercial sector over the last 30 years that teach you to improve your online donation experience.

The workshop aims to equip you with a lens on what makes best-practice donation forms in a growingly competitive e-commerce market, and additional techniques to raise more money and convert more donors to different ways of giving – from a single gift, monthly giving, middle donor and even planned gifts and major gifts online.

The session would cover:

  1. Reviews the beginning of online donation forms in the 1990s with WWF, Greenpeace, and Amnesty International and more.
  2. Identifies the “secret sauce” of what made those forms successful and what was missing.
  3. Includes break-out thinking opportunities to think through new consumer expectations on the consumer purchase side and how that influences best practice donation forms.
  4. Participants will create their own TOP 10 things your improved donation form MUST include to meet philanthropic consumer expectations.

The future of fundraising MUST include best-of-breed donation forms and this session will cover what organizations need to know.

Teaching style 
Predominantly interactive with real-world examples and a focus on participation.

Learning outcomes:

  1. How to evaluate your existing donation forms,
  2. How to help find the EXACT improvements you need to improve your current forms,
  3. How to choose the right online donation platform to take you into a successful future of online giving.

Who should attend?

  • Fundraisers,
  • IT staff,
  • Managers, CEO’s and senior managers.

Suggested level of audience:

  • This session is for everyone – from beginner level to advanced.


Fundraising from the many
Location: Date: 13 October 2023 Time: 09:00 - 10:30 Michael Johnston
hjc (CA)