LinkedIn For Fundraising Strategy: Overlooked And Underused

With over half a billion users worldwide, LinkedIn has become of vital importance in the fundraising strategy market, yet it remains underutilized and not well understood. How can you optimize its use for your charity or nonprofit organization? What options are available, and what are the dos and don’ts that have emerged over the years? Even the free version of LinkedIn holds tremendous strategic potential, especially in the fundraising sector.

Not being on LinkedIn is being Linked Out!

Learning outcomes:

• Trends, numbers, and dynamics of worldwide LinkedIn usage.
• Utilizing the Fundraising Cycle: Zooming in on the best use of LinkedIn for effective informal introductions.
• Strategic and practical approaches to leveraging personal and company profiles on LinkedIn, involving your peers.

Who should attend:

• Fundraisers of all levels.
• Directors of Development.
• Executive Directors, organizational leaders and changemakers.

Suggested level of audience:

• Intermediate fundraisers/leaders.