Fundraising, fundamentally, is storytelling. Where companies have the opportunity to sell you something – a chocolate bar, a glass of wine, a holiday – charities rely on donors buying into our stories.
However, these stories can be hard to find – and even harder to shape. When you know you need money, it can be tempting to lead with a target, or a solution, rather than a problem to solve. You can end up missing major opportunities because you can’t explain why you do what you do in a simple, emotional way.
This session will guide you through a five-step storytelling process. You’ll learn how to find, shape, and tell stories in a way that connects donors emotionally to your cause. We’ll feature a live demonstration of turning a case study or a scrap of an idea into an emotional, simple story. Then you will get a chance to use these tools for yourself. You will leave equipped and inspired to build deeper emotional connections with your donors.
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Who should attend
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