Inspiring Generosity: How Donor-Centric Fundraising Is Changing The World In Two Different Ways

Although retaining donors is more cost-effective than acquiring new ones, and building donor loyalty makes fundraising truly efficient and meaningful, nonprofits often struggle with inspiring lasting generosity among their donors. This leads to poor retention rates and lost opportunities. Yet, when people support causes they care about, they tap into one of the most meaningful expressions of generosity.

Research shows that generosity, when practised over time, also benefits donors themselves, improving mental health, strengthening relationships, enhancing physical health, and increasing happiness. Fundraising, through proper donor stewardship, can foster a more sustainable generosity in its donors, shaping long-term generosity behaviours by inspiring them, focusing on their needs, building habits, trust, and belonging. Given the positive impact of generosity on people’s lives, inspiring them to get involved and deepening their generosity over time not only makes fundraising flourish, but it is another way nonprofits can change the world.

In this session, I will share key research findings on generosity and present donor stories to show how supporting a cause can positively impact their lives. We will explore the critical role of powerful fundraising communications and donor stewardship in inspiring and nurturing generosity with examples and best practices. I will also highlight helpful resources fundraisers can use to inspire deeper, more lasting generosity among their supporters.

Learning outcomes

• Participants will deepen their understanding of generosity, gain insights into how donor-centric fundraising cultivates lasting generosity, and learn about the essential elements of impactful fundraising communications and donor stewardship.
• They will become aware that when nonprofits excel in fundraising, they change the world not only by advancing their mission but also by improving their donors’ lives.
• By attending this session, fundraisers will gain greater confidence, courage, and motivation to approach donors and make meaningful asks.

Who should attend

• Fundraisers,
• Communication Specialists,
• Fundraising and Communication Managers.

Suggested level of participants

• Intermediate fundraisers and/or leaders.