Why You Should Be Measuring Tears as ROI
The world has gotten bleak. The entire planet is living through a moment of uncertainty. Apprehension about war, climate change, effective government, wealth-earning-opportunities, etc., has led to many feeling fed up with the entire system.
As a result, young people in particular are leveraging the only power they seem to have—their purchasing power—to set new expectations for the brands they support and the companies they work for. To stand for something. To exist rooted in a sense of purpose. To fill in the gaps. To do what our broken systems can’t seem to do.
This puts the nonprofit sector at an advantage. Not just because the world is looking to experience, share, and feel the impact of more good, but because our stories stand to matter more than they ever have before.
Drawing on lessons learned over a decade building charity: water and now Mutiny Co., this masterclass will help you unpack the value of rooting your organisation’s brand in hope and bringing emotional significance to your work.
