A brief introduction to what digital fundraising means. The agenda of the session is divided into 4 areas:
I) Digital Fundraising from the beginning and a beginner’s checklist
We look at what digital fundraising meant when it began, the rudimentary technology which was the internet and how it shaped the area of fundraising.
Digital fundraising has become increasingly important today – from providing increased accessibility and reach to real-time analytics and being efficient & cost-effective. We touch upon some of the important tools in digital fundraising like email, Facebook (other social media) and new tools such as mobile video and emerging tools like sophisticated usage of data and marketing automation which are defining the future of digital fundraising.
The Fundamental Digital Fundraising Checklist
II) Generational Trends in Digital Fundraising
In this segment, we look at the trends & behaviours of the different generations with regard to digital fundraising.
|Generation||Age range||Birth year||Giving Mindset|
|Civics||77+||Before 1946||Easily annoyed by the ask|
|Baby boomers||59-77||1946-1964||Like to prioritize their giving|
|Generation X||43-58||1965-1980||Hard to get their attention|
|Millennials||28-42||1981-1995||Like to direct their donations|
|Gen Z||Less than 27||After 1996||Want to be cultivated|
Influence of social media:
|Impact Area||What research says|
|Communication||29% of online donors say social media is the communication tool which inspires the most|
|Action-oriented||55% of individuals who engage on social media take action; 59% donate|
|Community||87% of those who donate via social media referral source, make their 2nd donation via social media referral|
|New platforms||75,000 donations were made by tiktok users on the platform in 2021|
|Campaigns||34% of nonprofits have done paid social media campaigns; 71% agree that social media is an effective tool for online fundraising|
III) Overview of CRM (database) and Data
The foundational metrics of digital data that you should track are:
IV) Key to Digital Fundraising Success
We look at some case studies of how other nonprofits have been able to effectively leverage digital fundraising.
Suggested level of audience: